Thanks for everyone's input so far. It's now pay back time. Drawing everything together and injecting Paul's and Duncan's excellent work this week with Wordpress MU the image to the left is an attempt to show the status of our current thinking. A focus on relationships between people and organisations rather than 'information'. A focus on 'services' rather than 'content'.
In summary, it's a graphical RSS aggregator, maybe Google Apps For Your Domain, with WordPress (organisational websites and individual blogs), Drupal (Experts Online), Gmail (for those who want it) and other things sitting behind it. Although we're focussing on ruralnet|online here we'd be able to replicate this for other networks using the Networks Online philosophy.
Please let us know what you think. This is an Aunt Sally for everyone to have a go at.
Key questions are: What's the business model? Do we need a forum facility? What about shared file storage?
:-)


